Preheat Your Smoker or Oven
If you’re using a smoker, preheat it to 225°F (107°C). Add your favorite wood chips or chunks (mesquite or hickory work great) to infuse the brisket with that irresistible smoky flavor.
If you’re cooking in an oven, preheat it to 300°F (150°C). You can still achieve delicious results indoors with a well-placed roasting rack.
Prepare the Brisket
Pat the brisket dry with paper towels. This helps the seasoning stick to the meat and ensures you get a nice crust.
Rub a thin layer of beef broth on both sides of the brisket. This will add moisture and help the spices adhere.
Generously coat the brisket with your spice rub mixture. Make sure to massage it into every nook and cranny, ensuring even coverage. The more the rub can cling to the meat, the better the flavor.
Smoking or Roasting the Brisket
Place the brisket on the grill grate or roasting rack fat side up. This helps the fat melt into the meat, keeping it moist as it cooks.
For smoking, close the lid and allow the brisket to cook for about 6-8 hours, depending on the size of the cut. Check the internal temperature after 4 hours—aim for 195°F (90°C) for tender, pull-apart brisket.
If roasting, place the brisket in the oven for 3-4 hours, basting with the beef broth every hour to keep it moist.
Wrap and Rest
Once your brisket reaches the ideal internal temperature, it’s time to wrap it in aluminum foil. This helps retain the moisture and continue cooking the brisket without drying it out.
Let the brisket rest for 20-30 minutes before slicing. This step is crucial for locking in the juices.
Slicing the Brisket
Slice against the grain to ensure tender, juicy slices. The grain of the meat is the direction the muscle fibers run, and slicing against it ensures that every bite is melt-in-your-mouth tender.